Marketing channel example.
Control of the channel is based on relevant and accurate information is constantly exchanged between the participants, to jointly make the best decisions.
In this example, the exchange and information management is done through online B2B and B2C systems with the possible duplication of data in parallel, using:
- e-mail, SMS, e-files.
Examples of В2В WebNav, that provides online interaction of VMS participants:
- sales plan;
- offer result;
- warehouse stock;
- shipment graphic;
- shipment location;
- new competitor and/or product description;