B2B wholesale trade system "B2B" serves the participants of the vertical sales channel of its owner - the channel provider
- 1st level - channel owner wholesale
- customers buy goods and services
- form their orders using
- their prices, current shares, debt
- using a customizable catalog of products and services
- three price levels, sets of complex products, property filters, etc.
- most of the data is taken from the ERP database - e.g. MS Navision
- 2nd level - wholesale and retail customer channel - customer
- offers goods and services to its customers
- can sell the supplier's products through its online channel e-store application
- example - e-store
The main functions of the B2B e-opt system are 'Trade'
- generation of order documents
- customers
- orders to the sales channel supplier - there may be several
- offers to customers with their prices
- supplier
- offers to clients
- shares - new goods, sales, etc.
- CRM functions
- Task planning and contole for sellers
- event tracking in the sales channel
- planning of relevant assignments
- analysis
- sales
- arrears
- warehouse stock.
Trade between companies through the Internet - e-commerce systems - and the Internet interaction between the marketing departments of the distribution channel partners acquired a great popularity in the world:
- Internet-systems remove communication limitations in organizing functioning sales channel
- one-level option - one supplier (owner of a functioning system) and a group of his clients;
- a multi-level version of the interaction between participants in a general marketing vertical distribution channel;
- electronic B2B-systems of Internet interaction of trading and service companies of the channel, help them:
- reduce the time from the beginning of the contact to the payment of the order and the cost of order management;
- organize advertising of new products, inform on current actions, agree on new ones;
- quickly and conveniently create orders and receive data on their fulfillment
- coordinated communication
- sales, purchase, marketing budgets
- marketing activities and interaction in the sales channel
- purchase orders / sale of goods
Internet trading became very popular in last years - electronic commerce systems:
- internet wipes time and space limitations in sales organization;
- electronic B2B sales schemes lower cost of order control, helping trading companies - retailers and its clients
- lower time from negotiations to order payment;
- new product advertisement and offers management;
- easy and fast order generation and getting data about their completion;
- cooperation recording.
WebNav B2B system functions to organize marketing channel work (is possible to use in SaaS model):
Order Generation
Order completion control
Account condition control
Partner cooperation
News
potential possibilities
- product selection from integrated catalogue;
- using current prices from clients price-list and current/planned warehouse balance;
- copy order from archive or import from clients file;
- order document copy printing;
- export order file for clients system;
- generated order is moved in NAV database with clients debt control;
- order agreement;
- completion control;
- order file export for clients system;
- current account status;
- list of opened offers;
- ability to add possible invoice payment date;
- client purchase document archive examination;
- ordered product statistics examination;
- order agreement;
- clients manager CRM activity examination просмотр;
- clients answers on managers propositions;
- clients requests to manager;
- information sharing with clients about new offers and products;
in vertical marketing system bounds:
- ability to receive and form orders in clients channel pyramid bounds;
- participants work with purchase/sales budgets;
- market description support and usage;
- retailer clients product sales account for further cooperated offer analysis;
Our partner in B2B WebNav product development and support is BAGUA SIA, which uses ERP iScala in their solutions.